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Protect Kidney

Food for thought

The contents of the world are not just there for the knowing but have to be grasped with suitable mental machinery. So there are things known and things unknown: in between are the doors. Through our social awareness creatives we just try to open them.

Concept: High blood pressure can constrict and narrow the blood vessels, which eventually damages and weakens them throughout the body, including in the kidneys. The narrowing reduces blood flow.
The fact is represented here through the visuals of a closing Metro door. If you don't make sure to make it in time, doors might close on you. Similarly if you don't take care of your blood pressure, it will gradually narrow down your blood vessels and damage the kidney

Agency: Whitehat Media Pvt. Ltd.

Concept: The quote is from a very popular song from the last film (Ogo bodhu sundari) of legendary Bengali actor, Uttam Kumar. The actor highlights the ill effects of alcohol in the song through satire. The essence is lifted to make a connection with the Bengali audience. It says, alcohol not only damages the liver, but also the kidneys.

Agency: Whitehat Media Pvt. Ltd.

Dr. Manik Kataruka

Concept: With time, our kidneys require special attention just like an old television set. It might not work the awe it generated when purchased. But with proper care, it can still survive through its natural course of life. Everyone doesn't have the luxury to replace everything that is old. It's strikingly true for at least kidneys.

Agency: Whitehat Media Pvt. Ltd.

Concept: Jalebi or Jilipi is an iconic sweet dish that every Bengali can relate to. It is an integral part of their breakfast or evening snacks. The image draws attention to the creative that titillates this emotion while warning people that consumption of sweets are dangerous for Diabetics. It also reduces the efficacy of kidneys in diabetic patients.

Agency: Whitehat Media Pvt. Ltd.

Concept: Jalebi or Jilipi is an iconic sweet dish that every Bengali can relate to. It is an integral part of their breakfast or evening snacks. The image draws attention to the creative that titillates this emotion while warning people that consumption of sweets are dangerous for Diabetics. It also reduces the efficacy of kidneys in diabetic patients.

Agency: Whitehat Media Pvt. Ltd.

Concept: Blood pressure, diabetes, kidney diseases... they all run in the family. Keep your kidneys under a check, if you have someone in your family with similar conditions.

Agency: Whitehat Media Pvt. Ltd.

Cocnept: Plants just like us, are susceptible to disease. If you do not take care of them, they die.
One in seven people suffer from Kidney diseases. Just like plants, if you don't take care of your kidneys, they will eventually stop working.

Agency: Whitehat Media Pvt. Ltd.

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